Live strategy session Oct 13 · 10:00 AM ET / 9:00 AM CT

Three real products. Two senior engineers. Solved live.

This isn't a slide deck about embedded RFID. Two senior Novanta engineers get handed real product briefs on the spot, with Atlas RFID's Director of Sales in the room, and work out how they'd build each one in front of you — the path, the tradeoffs, and the calls they'd make.

On the clock Session starts in
00 Days
00 Hours
00 Min
00 Sec
3 live product challenges
15 rapid-fire engineering questions
60s per engineer, on the clock
Atlas RFID Novanta

How the session runs

Four parts. No scripts. Real engineering decisions, made in real time.

Part 1 3 paths for embedded RFID Reader IC, reader module, or module on a carrier board — what each path means and when it makes sense.
Part 2 Solve 3 embedded RFID applications — live Our engineers get a real application and its requirements, then work out the build in front of you.
Part 3 Engineer lightning round 15 embedded RFID questions. Each engineer gets 60 seconds on the clock.
Part 4 Q&A Bring your questions and put them to the engineers directly.
Part 1 · 3 paths for embedded RFID

Three ways to build RFID into a product — and when each one makes sense.

Reader IC Maximum control and the smallest footprint — for teams ready to own RF design and certification.
Reader module Pre-certified RF in a drop-in package. Faster to market with less RF expertise required.
Module on carrier board The quickest route from idea to working prototype — prove the concept before you commit.

Along the way: the RF, electrical, mechanical, and firmware decisions that lock in early — and what changes between prototype and production, from certification to manufacturing at scale.

Part 2 · Solve 3 applications live

Here's the brief. Now build it.

Each engineer gets an application and a set of constraints. They walk the audience through how they'd solve it — reader IC, module, or module on a carrier board — and defend the call.

Challenge 01 Sneak peek

An RFID-enabled medical supply cabinet

A customer wants to build RFID into a medical cabinet. Here are the requirements.

The cabinet must track 100–300 items.
Reads must remain inside the cabinet.
The device will operate continuously.
It may have several shelves.
The customer wants to commercialize the cabinet.
The first production run may be fewer than 500 units.
How would you build it?
Challenge 02

Revealed live

A new application and fresh constraints, handed to the engineer the moment the round starts.

Challenge 03

Revealed live

The toughest brief of the day. Nobody sees it until it’s on screen — including the engineer.

Part 3 · Engineer lightning round

15 questions. 60 seconds. One engineer at a time.

Each engineer takes the hot seat for one minute of rapid-fire embedded RFID questions — antenna tuning, power budgets, certification, firmware, read range. No notes, no second takes. Just what they know cold after decades in the field.

Antenna design Power budgets Certification Firmware Read range Metal & liquids
Customer using a self-service kiosk with an embedded payment reader
In the hot seat

70+ years of combined RFID experience. Zero prep time.

Steven Wood
Steven Wood Director of Sales · Atlas RFID 12 years in RFID guiding some of the world’s largest companies through RFID deployments, and he brings that frontline perspective to every application.
Chuck Barber
Chuck Barber Director R&D Applications Engineering · Novanta 40+ years helping leading medical device OEMs solve complex challenges with RFID, machine vision, barcode, and automation.
Todd Pellegrino
Todd Pellegrino Manager Applications Engineering · Novanta 20+ years delivering RFID, machine vision, and data capture solutions for OEMs in industrial, healthcare, and life sciences.

Oct 13 · 10:00 AM ET / 9:00 AM CT · Live online

Pull up a chair. Watch the problems get solved.

Built for teams putting RFID inside a product, device, or system — whether you're sketching an idea or debugging a prototype.

Product managers and development teams
Electrical, RF, firmware, and mechanical engineers
OEMs and technology manufacturers
Solution providers and system integrators
Teams evaluating embedded RFID for a new application
Free to attend. Can't make it live? Register anyway and we'll send the recording.